Social
Media for Business
Just encase you were not able to make it out to the Small
Business Week, we wanted to share some information from the Social Media
presentation by the Valley’s own Marcia Johnson. Marcia is co-Owner
of Apex Power & Automation and co-Founder
of Peace in OUR Lifetime.
She is a social media maven who has built over 30 pages and groups online and
has global conversations on her radio show with Bullion Bankers, Authors, and
Leaders in Social change. She shared
with us how she was able to share Global concerts for peace on over 2000 websites
including the United Nations website every year on Peace day. She also gave us great information to help
all of offer value to our customers and staff through a social media marketing
plan.
- ·
Build a
business page. If you do not currently have a Facebook page for your
business she suggests building one, it is a great and free way to share,
inspire and communicate with current and potential customers and clients. Don’t
be intimidated because it is very simple and step by step process. It is like
taking baby steps, you just have to take the first one here: www.facebook.com/pages/create.php
- ·
Create a
URL for your business page. If you're an admin of your Facebook Page, you'll be
able to choose a username for it at: http://www.facebook.com/username
You can choose a username for each
eligible Page you manage.
- ·
Facebook Buttons: Integrate Facebook connect
buttons into your company website.
https://www.facebook.com/badges
Website visitors can easily connect to Facebook with the
click of a button.
- ·
Add Value: Share information
about products & services, but don’t spam. Insert an interesting data point
into a visual. Find Cartoons about
your industry. Take behind the scenes pictures of staff, customers and office
happenings. Share videos, like case
studies, interviews and quick tips & how-to content. Answer Questions (either posted or FYI)
- ·
Posting
Tip: When posting information on Facebook & Twitter, add a statement
describing the link that you post so that when it shows up on the Newsfeed, it
will encourage more people to take action and click the link! On Twitter it
simply shows up as a URL, so why would anyone click on it?
Once you have your Page set up and you start adding content
and information invite people to “Like” your page. You are invited to share it
on the Elk Valley BC page as long as you add a descriptive comment letting
people know what your business is about, what you do, who you are and why you
are inviting people to check out your page. Just adding a link is the online equivalent
of walking up to a total stranger and trying to French kiss them. If you would
not do that in real life, don’t do it online by just posting a URL to your
website on everyone’s page; that is Spam and just as unwanted!
You can find out more great information about Social Media on
another one of Marcia’s pages: https://www.facebook.com/howtosocialmedia
If you have any questions about how to start or what to do, post your question
there, she will get back to you!
No matter where on earth she is, Marcia is not very far away and is always happy to help, so
feel free to connect with her online. Here are just some of her links.
This video has some GREAT tips that will provide YOU some do-able things that will make a huge difference to your social media traffic!
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